Privacy Policy
1. WHO WE ARE
Monarch is a premium clothing brand owned and operated by ATHKRISH RETAIL LLP . This Privacy Policy applies to all personal data collected through our platforms, including the Monarch website, mobile applications, and in‑store interactions.
Contact Information:
Email: support@thehouseofmonarch.com
2. TYPES OF PERSONAL DATA WE COLLECT
Depending on how you interact with Monarch, we may collect the following categories of personal data:
Identity Data: Name, email address, phone number, date of birth, shipping and billing address.
Financial Data: Payment information (e.g., credit/debit card details, UPI information).
Transactional Data: Purchase history, order details, returns, and refunds.
Technical Data: IP address, browser type, device information, geolocation data, and cookies.
Marketing Data: Preferences, newsletter subscriptions, and engagement with our campaigns and advertisements.
3. HOW WE USE YOUR DATA
We process personal data to:
Manage Orders and Deliveries: Process your purchase, arrange shipping, and handle returns and exchanges.
Customer Support: Respond to inquiries, resolve complaints, and provide after-sales service.
Marketing and Personalization: Send promotional offers, newsletters, and tailored recommendations based on your purchase history and preferences.
Fraud Detection and Prevention: Monitor and prevent unauthorized or suspicious activities.
Analytics: Improve website performance, product offerings, and enhance user experience.
Legal Compliance: Fulfill tax, regulatory, and legal obligations.
4. LEGAL BASIS FOR PROCESSING DATA
We process your personal data based on:
Consent: For marketing communications and personalized advertising.
Contractual Obligations: To fulfill purchases, process payments, and manage returns.
Legal Obligations: To comply with tax laws, regulatory requirements, and anti-fraud measures.
Legitimate Interests: For analytics, fraud prevention, and improving customer experience.
5. COOKIES AND TRACKING TECHNOLOGIES
Monarch uses cookies to improve your browsing experience, understand shopping behavior, and deliver personalized ads. For more details, please refer to our Cookies Policy [Insert Link].
6. DATA SHARING AND DISCLOSURE
We may share personal data with:
Service Providers: Logistics partners, payment processors, IT and cybersecurity providers, marketing agencies.
Government and Law Enforcement: When legally required or necessary for investigations.
International Transfers: For global operations, data may be transferred outside India under standard safeguards, including Standard Contractual Clauses.
7. DATA RETENTION
We retain your personal data only for as long as necessary:
Transactional Data: Retained for 7 years to comply with Indian tax laws.
Marketing Data: Stored until you unsubscribe or withdraw consent.
Customer Support Records: Retained for 3 years from the date of resolution.
8. YOUR RIGHTS
You have the right to:
Access: Request a copy of your personal data.
Correction: Update or correct your information.
Erasure: Request deletion when your data is no longer needed.
Objection: Object to data processing based on legitimate interests.
Portability: Receive a structured copy of your data for transfer.
Withdraw Consent: Opt-out of marketing communications or revoke prior consent.
To exercise these rights, contact us at: support@monarch.com
9. INTERNATIONAL USERS
EU Customers: Monarch complies with GDPR. You have the right to file complaints with your local data protection authority.
California Residents: We comply with CCPA, providing the right to request disclosure of collected personal information, its use, and disclosures.
10. DATA SECURITY
We implement robust technical and organizational measures to protect personal data from unauthorized access, loss, or misuse. However, no data transmission or storage system is completely secure.
11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. Changes will be communicated through our website or via email. We encourage you to review it regularly to stay informed of how we protect your data.